Follow the money. It’s not coming from pro users. It’s coming from kids who want that “make me a hit” preset. And they want it now…screw the manual or even video tutorials.
Forget Pro vs Amateur or the kids (amateur: meaning doing it for the enjoyment and passion and not for profit, some amateur work is even better quality than some pro etc) this is almost not relevant these days. Pro or amateur will happily pay if they can afford it, whatever the age range, (if it is available for free, many will happily take that too). The strength of word of mouth has never been more important to affect sales, happy customers will talk about it and encourage others to also enjoy what they have found.
If it is there then does it work correctly and if it does not, why not? there is nothing worse than a product that does not function correctly to affect sales. It will quickly out do the inclusion of any bells or whistles or the latest cool feature…(soundcloud export , VST cloud etc, etc). Look at the negative review sites for Hotels, holiday companies, delivery companies, restaurants they are all affected by negative reviews and it has never been easier for word to get around.
It would be a huge mistake for Steinberg to pander to the new generation of instant gratification. That is not to say elegant workflows that helps quicken work are not crucial but this is something different. Where does it end? Soundcloud is not guaranteed to be the future choice where people share their music, so what will Steinberg do now they have opened a can of worms, add every other music service to the Export options? completely unrealistic. They are effectively marketing Soundcloud as a service, did any money change hands?
Steinberg should concentrate on the fact that they are the authors of so many innovations in the Audio sequencer world not least VST. If however they are getting sidetracked by providing what they think the cool kids might want, things might be going a little off track. The ‘Industry’ has changed beyond all recognition in a very short time and technology moves at a rapid pace, get the basics right, protect and build on your innovations do things well, and retain as well as win new customers.
Personally I am trying to stand by the Software and the company I chose a long time ago over the competition becuase it just felt right to me.