Analog Studio Emulation (in a box)

Hi

Looking for opinions/guidance on the idea of emulating analog gear completely in software… I’ve been using this method for the last couple projects, and I kinda like the results so far - all in Cubase… An now I’m thinking about about the mastering phase using WaveLab. Basically, the final output from Cubase is through a master tape plugin, like UAD Ampex ATR-102… yeah, I know, I should just try it - but what do you think about that whole idea? I guess in the old real world, the mastering engineer would receive a tape and run it through a console, do stuff, and write it out to tape again…??

What do you think about something like this?

We do something similar every week. No big deal. Just chose your plugins wisely.