BBE Sonic Sweet / Maximizer plugin

I just installed the 3 parts of BBE’s Sonic Sweet into the VST plugins folder for Cubase (Windows 7) and they all work great. But installing the .dll plugin files in or out of the BBE folder in [Program Files (x86)/Steinberg/Wavelab Elements 7/System/Plugins] and restarting Wavelab (having forced re-search for plugins in Options even) does not show the BBE plugins in the master effects dropdowns.

Any ideas about non-steinberg-supplied plugins and how to make them work within Wavelab 7 elements?

The standard pathy for VST plugins is this one:

C:\Program Files (x86)\VSTPlugIns\

Both for WaveLab and Cubase.