Bus to FX channel no Sound

When i set up an FX bus and route and audio track to it the FX channel never plays sound. Even the FX (in this case reverb) does not show and input coming to it. Even though i clearly have the Send of the audio channel directed at the FX bus.

Ideas?

Did you make sure the send is turned on? When I select a channel to send to, Cubase does not automatically “turn on” the send. The little square is blue? Also check the send level. The slider meter below the name of the channel the send goes to.
J.L.