Can't register my eLicenser - Help

Hi guys,
New to the forums and new to Steinberg. I recently purchased a Steinberg UR44 Audio Interface. I installed the Steinberg Tools from the included CD (including eLicenser Control Panel). When I try to enter an activation code I get an error back stating that I do not have an elicenser registered with Steinberg. When I go to steinberg to register, it tells me to go to the eLCC and click registration, then click register all elicencers with Steinberg. When I try that, the option is grayed out and won’t let me select it. How do I get a soft elicenser? The instructions make it sound like I can install one from Steinberg? Is this a separate software package I need to buy?
Thanks in advance for any help,