Cubase 7 trial

I am currently using Cubase Artist 7 on my windows computer- All is good.
I want to use the Cubase 7 TRIAL.
I downloaded it as instructed.

I click on the starter. It says it is all installed and click finish.

I look at icons- all the same.
I click on Cubase icon, but it is still Cubase Artist 7 no change.

I don’t see how to activate it, with the eLicenser etc. I click on Activate on the starter, and it takes me to steinberg’s home page with no instructions.

How do I activate the Cubase 7 Trial?

Use your activation code in the eLicenser Control Application.