Cubase AI temporary license?

I got Cubase AI bundled with my UR44. One thing I still am confused about. My license says it will expire at a certain time. Is there any way to get the license permanent?
If it is just a temporary trial version, then that should have been made clear in the ads. It wasn’t! It was advertised as being bundled with the hardware, and just as ownership of the hardware is permanent, I assumed that the software that was engineered and necessary to run it, and bundled with it, would be permanent also.

Hi and welcome,

Read this Knowledge Base article, please.