Reading a lot on this forum, I have the impression thatā¦:
Steinberg either is not that much available for companies willing to integrate their tools deeper
or Steinberg is not willing to do too many adjustments to Cubase in order to make deeper integration work
That might be product strategy, or a capacity thing.
And to make that clear: no product vendor ever said that - I derive this from Steinbergās speed of resolution of issues which existed (for example for ARA or Remote MIDI) in comparison to solving issues with new Cubase-internal features.
In this case, Studio One was chosen - there must be reasons.
The most they have done, is the newest v15 Yamaha voice synth and Spectralyers type stem separation. But that is all part of the same company.
If anything, Yamaha or Steinberg comes up with their own Melodyne/Tonalic type engine themselves. But that Celemony DNA engine is patented and not sure they could get around that until 2031ā¦depending on the country.
I love all this AI stuff, but at what point in the future does someone have a massive hit and thenā¦
The lawyers at Universal come knocking - āExcuse me, thats elton Johnās piano playing on your record, we have analysed it in a lab and it matches our algorithms exactly, see you in courtā
$1.3 million in lawyers fees later ā¦,
Its strange the people that are being used to help AI, are real musicians ! and this leads to no music makers ever aspiring to become real musicians, how ironic.
Its like a person using chatGPT to become a writer like Stephen King, without understanding that the 18 hour slog at a typewriter while on coke and coffee is part of the fun and the journey.
TommyKnockers only happens when your at that typewriter, fingers bleeding, eyes bulging, amped up, headache, stressed, racked with self doubt.
Prompting a novel in 30 minutes, seems shallow and weak.
And if you read their legal details, not even you (using Tonalic and having a hit on the charts) can sue others using the same ātonalicsā (thatās how they call those audio items).
The Tonalic announcement mentioned Studio One coming first for ARA2 integration, but that others would be coming later. Itās not really all that surprising that they went with Studio One first given that PreSonus and Celemony pioneered ARA.
At that pointā¦the writing canāt be that good any more. For the music side of thingsā¦Just because I am high on caffeine does not automatically make me write good music. For me at leastā¦My most creative times now, are when I am not focused on composing/producing. Itās always random little sparks that CAN turn into something good. Besides we have too much NON-AI, politically charged, slop on our TVs now. It canāt get much better with AI.
Letās not forget Presonus had to be purchased by Fender because they were on the brink of Chaper 11 by doing good things like nuking their entire forums to prevent negative discourse and a subscription first licensing model. All those integrations look more like a desperate attempt at staying relevant in the face of angry shareholders with their bean bags and spit takes.
This, and people thinking itās just another loop or sample library. Once you/we/whoever try it out, it will make more sense. I think this is a good gesture by Celemony in the midst of this AI chaos in the music industry.