Different price for cubase 12 Pro

I’m going to buy Cubase 12 Pro but there’s a question about it, why is 50 € cheaper on resellers 529€ instead of 579€ on Steinberg Shop? If it’s not a physical product, why the difference?
Obviously, i’ll going to buy on a reseller, but seems to me not logical at all

Retailers can choose to make less money (or more, I suppose) on the sale, so yeah, go for it.

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Imagine the price on the Steinberg website is below the resellers price.
Why would …
So it is logical, isn’t it?

Imagine that Steinberg gave it the same price. But anyway, lets go for resellers.