Electronics is where the money at. They can sell more headphones… than music. A lot of people have Beats consumer headphones Got to have them if you want to look cool.
IMHO it’s a decent products with great marketing and Dr. Dre’s name=$$$
A billion $$ business just in the headphone department. Not bad.
Perhaps Steiny will sell headphones. Before IK jumps. Ha!
One of my (young) clients brought in a pair of those ‘very colourful’ headphones.
So I tried them out.
Sounds to my ears like sitting in a Midas butterfly bass bin. boom! boom! boom! boom!
I do enjoy the streaming service tho’.
Other streaming services like Spotify/Pandora/Rdio are also very good but like a great guitar amp,
the Beats service seems to just ‘feel’ good.
So now that prices are going down on Beats, I canceled my Spotify and Pandora accounts.
{‘-’}
Good point! As usual, the overly PC squad society that we live in today will no doubt chastise anyone within the vicinity of The Bieb. Much like advertisers pull their ads whenever there’s controversy…I find that sickening.
The Beats story is an amazing story of savvy marketing – end of story. Although the company does not disclose any technical information about them (I wonder why), audiophile groups have tested and dissected them and found there’s nothing unique or proprietary about the phones – the bass and high end are hyped using EQ, and the noise cancelling has been around for years. But because both Iovine and Dre were able to get many of their celebrity friends to use and endorse the product, it took off. I think the streaming service was on to something, however, and that may be why Apple made a deal for about 3 times what the company’s market cap was in late 2013 – to eliminate it as competition. On a personal note, I think Dre is a POS – he beat a female reporter within an inch of her life at a party, as his bodyguard held everyone else back with a gun, simply because he didn’t like what she had written about NWA.