I’ve been a bit out of the loop (no pun intended) and just discovered that Presonus added a stupid-ass clip launcher to Studio One v7. (I won’t be upgrading my copy of v6). Given that Apple has also cravenly added a clip launcher to Logic, the writing is on the wall. I’m sure Steinberg will now feel compelled to follow suit and waste an entire development cycle implementing this idiotic, pointless feature requested by non-musician, “producers” everywhere. Why, why, why is the world so dumb (and so lazy and talentless)?
Unless Steinberg manages to add something of real value to Cubase 15, that will be the first version of Cubase I will skip.
It’s an Ableton Live-style launcher for triggering “clips” (audio and MIDI loops) from your keyboard. It’s used predominantly by people who are apparently incapable of working out musical arrangements in their head, as songwriters and composers have been doing for as long as formal music has been a creative endeavor.
It represents the seemingly inexorable slide into mediocrity and corresponding lack of musical ability. Of course, with AI on the horizon, these “producers” won’t even need to press a few keys on their keyboard to play back their “music.” They will be able to tell the built in AI, “Write me a song while I go make a sandwich.” That’s the logical conclusion to this sort of idiocy.
A nicely-integrated clip launcher would be most welcome in these parts… to save folk being upset about it being added to 15 perhaps 14.5 would be better?
You first since you are the one issuing the childish, idiotic challenge.
It should go without saying that low-rent Splice sample packs and Udio-generated AI schlock are off limits.
Of course, this won’t prove anything since the quality of one’s music is unrelated to strength of their intellectual arguments. But I suspect in your case they might both be weak (as the one who apparently has nothing better to do than issue moronic challenges of this sort).
Stupidity (which goes hand in hand with mediocrity) is sadly an unstoppable force in the music industry which just gets dumber every year. To their credit, Steinberg has been the one holdout among all the major DAW developers to resist calls to add a useless clip launcher to appeal to non-musicians. But given that people with no musical ability now seem to be the majority of people creating “music,” if Steinberg wants to stay in business, they too will need to add this idiotic “me too” feature.
Hopefully Steinberg have showers at their offices so that when their product managers and engineers inevitably feel dirty and degraded after caving to the demands of morons everywhere, they can at least try to wash off the shame.
Perhaps there will be money in the development budget to add actual useful features in the Cubase 15 release. But I’m sure most of it will go to figuring out how not to destroy Cubase by adding a feature that is antithetical to its raison d’être, you know, writing music.
