This week, we have been working on the sound design of a small animated thing.
After sending the first versions, we were a little surprised by the feedback we received.
But … the client was an add-agency, so it is not un-commen to get … euh … “strange” feedback …
Finaly, the artistc director phoned in and tried to explain what was bothering him.
Again, it struck me that I needed to explain why & where certain sounds were placed.
I was starting to think that there was a problem with their playback system (laptops), or that something strange happened during conversion, etc …
But, after long debating and making adjustments, we finaly finished a version with which they were happy.
So when the last emails with “thank you’s” were exchanged, we got the request to “send it all”, “send the complete thing”.
So I asked … euh …whatdoyoumean?
The answer was: “please send us the video back with audio embedded, so we can see the complete thing.”
To cut a long story short … during the whole process of the sound design, they only listened to the audio. They never put the audio underneath the images. They never saw the video with the audio in sync.
They had no clue how to do this. And they never asked.
Now that’s an objective way to judge a sounddesign …
Fredo (still undecided if I should laugh or cry)