GPU Audio integration

Stumbled across this vid of a new company who are trying to harness GPU processing power for DAWs with impressive results already (if 40x performance improvement is true) as well as a pretty cool roadmap for developemtn. Seems to me like a lot of potential (I have no connection to them at all, just posting here as I love the idea and think DAW manufacturers could take note / work with them). Anyone else heard of these guys / would like to see cubase work alongside them with their plugins / DAW capabilities?

Sonic state vid explaining in more detail:

GPU - Audio site

GPU powered VST’s - Steinberg Lounge - Steinberg Forums