Bought my first computer (Atari) for Cubase. Then when I was in Recording School we learned on Protools, but when the Digidesign rep came to sell us, the starting cost for a rig was around $14,000. Dashed dreams for a student on loans. Then along came Steinberg and gave us multi-track digital we could afford. Bought an Apple for Cubase. Despite having both Digidesign and NED at work, I never felt envious. Been a loyal customer ever since. Far as I’m concerned Steinberg gave us digital home recording and has clearly not stopped innovating.