Help! No license to upgrade selectable..?

In the process of upgrading from 9.5 Artist to 10, eLicenser gives the following error:

“No License to Upgrade Selectable
No license to upgrade found. Please connect a USB=eLicenser which contains an appropriate license to upgrade to your computer.”

The eLicenser can see my USB which IS connected, the same which I used for 9.5 Artist - but it is greyed out.

Why is it not selectable? :frowning:

Double check you bough the right update.