how to do MID Program Change to instruments and effects?

Hi There,

I’m new to using Cubase 9 and cannot figure out how to change presets using MIDI Program Change messages. For instance, I set up Padshop Pro on a track and created an automation Program Change curve in the key editor but that doesn’t work. In the inspector under the instruments main top tab, I see “Programs” slot but see no way to automate that.

I’m used to doing this in Bitwig, where I have a “MIDI Program Change” device in the device “chain” and I can switch banks and programs from that.

How is this done in Cubase? I also want to be able to send audio effect program change messages. How is this done in Cubase.

Thanks greatly for your help.