I’ve been teaching Cubase to students of the Conservatorium Haarlem and my own studio in
The Netherlands for the past 7 years.
What i’ve noticed is that the knowledge about the existence and usability of
Cubase has dropped dramatically. Even to the point where the Cubase classes
i teach have been stripped from the curriculum at the Conservatorium Haarlem.
I teach a younger generation and they all think Cubase is some kind of
old school, PC only, clumsy, out-dated, program that was popular in the 90’s
of the last century.
After I’m done teaching, the students are usually in awe of the program,
as they should have been from the start.
I’m no marketing expert but i do know that Cubase is suffering from an image problem.
I also know that companies with products like Live, Logic and even Reason do
not have this problem.
At the moment Cubase is the ugly girl with the great personality. She only shines when
given a chance, but that never happens because people always choose the pretty girls.
Many of you may remember a video format called Betamax. This video format was
quite superior to VHS, it’s big competitor. But VHS was much cheaper and its results
were adequate for most people. Betamax phased out of existence and VHS became the
standard. Cubase is Betamax and Logic is VHS.
I tell my students that Cubase has managed to, feature- and quality-wise, become
as flexible as Ableton Live, as easy to use as Logic, and as sturdy and high quality as Pro-Tools.
(This should be your slogan!!)
As far as i can tell Logic has become the standard among, dance producers in particular, in The Netherlands.
It is followed or even tied with Ableton Live and I seldom meet people that use cubase.
Coincidentally I met someone who had just switched from Logic for the purpose of making Game Music.
He was disappointed there is no cross-grade available from other programs than Pro-Tools.
He is also disappointed about not being able to cross-grade from Cubase to Nuendo (for its built in game engine)
I hope Yamaha and Steinberg have enough sense of reality and are not too proud or convinced of their own
supremacy to try and change the perception of Cubase with the greater public.
Steinberg’s Cubase Pro 8 is by far the superior program of all and people should know this!
I write this not only because I love Cubase and have been using it on my Mac systems since version 1.0 back in 1989.
My livelihood a a teacher is in danger because Cubase seems to be losing it’s footing (in The Netherlands).
I hope this email helps to reestablish Cubase Pro 8 as market leader once again.
More than happy to help!