Just curious and thinking of going this year. SXSW = South by Southwest. Not sure if that is a universal acronym for it.
According to this link, Steinberg didn’t even go to NAMM, which seems like an obvious event to attend (although Yamaha did so maybe they were a part of their exhibit). Avid and MakeMusic were both there. I’d be really surprised to see Steinberg at SXSW, which seems like much less of a natural fit market-wise.