Launchkey 49 Mk3 not playing with Cubase

Keyboard working. Issue is with any knobs, faders etc.

Midi data shows up when fiddling with a knob, fader etc. but does nothing to any component in Cubase.

I tried re-adding the device but now it shows up twice in the midi controller dropdown.

One is greyed out and the other is full color so I’m using the correct one.

Is there a way to remove them both and start from scratch?

Any other reason this could be happening?

No one ever had this issue?

Managed to remove LK profile. Now it doesn’t show at all. Fun.