I’ve been reading over at Gearslutz. I understand the logic behind mixing ITB at a RMS of -20dBfs with peaks around -10dBfs. What I don’t understand is, given that clients want a CD that is loud, with this method I’m depending on one piece of gear, or plugin to raise the gain to commercial CD level. I’m spending all this money on microphones, preamps, compressors, plugins, converters etc, only to have one piece of gear do this heavy gain lifting?
In my mind, this Ultramaximizer or (substitute plugin or hardware here that raises the gain) better be pretty damn transparent, or all the control I tried to have in recording or mixing is being minimized.
Am I missing something? Or, is the technology so advanced that you can take a two track master and raise the entire mix +10dBfs or more without it being a problem? Or, is this part of the chain now the most important studio purchase you can buy if you’re running a “do it all” shop.
Note: I’m not looking for “that’s why you go to a mixing engineer” answer. My clients can barely afford to record, let alone get it mastered by a pro mastering house.