This is so we can, after years of requesting it (I checked!), be able to see in the automation lanes in the Project windows what we’ve custom-named our Sends, as it is in every other DAW I’ve ever used or demo’ed. This would speed things up and improve workflow for everyone – it’s not a request that only a few people would benefit from.
Please don’t argue/be a contrarian if for some odd reason you don’t want this…just ignore this post. But if you do want this in Cubase, click here and respond with your support in the Feature Request area: