Cubase user for 12 years now.
I have a really strong sense that Steinberg gives most of its energy towards creating “new features” with every release, and the balance towards making the software work better, easier, more reliably, and more intuatively.
I read the forums often to figure out why I can’t get something to work, even after scouring the manual for hours. So often, I see a user throwing a tirade because they can’t get X to work… but then, they realized there was some button they neglected to press, or a technical detail on page 635 of the manual they may have missed.
And I presume the company’s software designers quickly disregard these hundreds of threads as simple “user error.” The problem with that attitude is this: What if the problem isn’t the humans, but the software’s inability to “think” like humans do, in its design?
What Steve Jobs brought to the table is a very simple idea: TECHNOLOGY SHOULD BE EASY TO USE.
For example, what if the Beat Detection algorithm was so good that it could actually read the musical content as accurately as a human would… and distinguish where the 8th notes are, vs the 16th notes? If this could be accomplished, then the user would not need to spend an hour tediously correcting the beat detection’s results.
What if the Quantize function could do the same, and work realiably without requiring hours of manual tweaking to game the software into doing what you really need it to do?
What if flattening free-warped audio files didn’t require another night of figuring out why the flattened track went out of phase alignment?
What if setting up sidechain compression with VST2’s didn’t require an hour of watching YouTube videos and creating “child busses?”
What if all the confused and frustrated users venting on the forums weren’t stupid after all, but… but what if we are the smart ones, and the software’s design has become too unwieldy, unintuitive, and bud-ridden?
But this post is in vain, because the continued focus of the company will be on the shiny “New Features!!” But really, I would be SO happy if there was never a new feature added again, ever… and ALL of the company’s resources went to making the current features work better, more reliability, more intuitively, more simply, and more… human.
Oops, the new feature just crashed Cubase.