I’d be amazed if they hadn’t already done that. The biggest musical instrument manufacturer in the world is part of a group that also has the top musical notation program in the world and they haven’t been bundled together? Why did Yamaha invest in this? Anyway, great idea. I’d suggest putting Dorico Elements (not SE or Pro) in there and enable new users to have it free for a year and then give them a half price deal to own it at the end of that.
FredGUnn:
Give students a reason to use Dorico right off the bat.
The perfect Marketing Objective - direct and concise. Coupled to your comments about inertia I think you’re absolutely on the right track here. The worry is that because of inertia, ongoing notational improvements by Muse will make life increasingly difficult for Dorico. So yes, targeting new users is so important.
Muse’s sounds are an important part of persuading people what to go for. Dorico SE is definitely lacking in this area - the Halion Symphonic Orchestra sounds don’t even make it into Dorico Elements, let alone Dorico SE. Nearly 20 years old, surely they’ve done their job by now? Use them to attract new users by bundling them free with all versions.
The points about lead sheets and basic piano music (I’d add guitar notation) are also key. I’m not sure to what extent those can meet most users requirements for notation and playback in SE and Elements but that should be the target.
Finally, it’s a small point but perception IS important. If you knew nothing about them and had to choose between Muse and Dorico SE - guess which one already sounds like you’re going to have to make do with less? (and that’s before you hear that there’s another version called Dorico Elements which still isn’t the full thing). Build from the bottom up. Call it Dorico, and call the others in the series Dorico Pro and Dorico Pro X.







