Does she have any fame independent of this work? I must say, I dont think I’ve heard anything which has given me a ‘first time drilling’ to this extent since Pussycat Dolls ‘Doncha’. I prefere darker stuff, so Doncha wins, for me. But this song by Rebecca sure was hammering home … and the trick was to hammer it home from different directions. That ‘PARTYIN’ … ‘YEAH’ neatly transformed from a ‘one person’s thought’ into a few frends’ thought, into an entire house-party though. AND that Rapper as a further ‘Chorus’/Witness …
It used the ‘Individual voyeur’ extends to ‘multiple voyeur’ technique to surround the individual listener with messaged of ‘This Is Growing … SEE how this is growing … SEEE how this idea is becoming Viral.’ The rapper in the car Superglues the individual and the universal … not only alone, but in his Close Top car - he’s showing ‘audience reaction’ … Mr ‘Man on the Street.’ Of course, the message is so ‘big’ … is being presented, in the video as being so big that it is now on prime time radio.
I take this onto the dancefloor … remembering a couple of years ago when i was regularly attending a Karaoke bar for reasons best known to my I don’t know … I’d see that the most popular stuff had those catchinesses, however, in addition, would have a progressive sequence …
This bit especially … driving, compelling to go ‘just to the next bit’.
“Partyin’, partyin’ (Yeah)
Partyin’, partyin’ (Yeah)
Fun, fun, fun, fun
Lookin’ forward to the weekend”
It was a piece almost entirely of HOOKS.
Where am I going with my response to this?
Well … I reckon we ought to bear down on this like a ravenous shoal of pirhanas … its stucture is transparent, and ripe for stealing. It is already a treasure chest of stolen property … Remember Queen’s Radio Gaga Video, in which a strong motif was “See How The Audience Love This” … it’s like a composting barrel … I mean, that technique’s been used for a long time … remember 1950’s adverts in which ‘The Approving Audience of extras’ was an important part of selling themessage to the viewer. transformed them.
There’s a lot of meat in this. Don’t get me wrong … I’ve a strong EWWWWW and Oh Crap response, but I really want to steal their formula. Part of it is that they use pre-existing formulas as their pallette … stuff which is already ingrained in the listener … so part of the composing job is done for them. Part of it is that they run the same ‘pattern of organization’ through multiple perceptual positions … POVs. There are some other parts … they are on the tip of my mind, but I can’t put my finger on them.
OK Enough from me, for now.
Alexis … thanks for RUINING my next few days … I can’t resent it’s having gone viral … cos it went viral in my own head on first listening. DAMMMMIT!