My suggestion is to have sales when the program is lauched instead of having to wait 6 months.
Currently, when Cubase releases, the first ones (the more loyal ones!) have to pay full price for a program which may have some bugs. If you’re patient, you eventually will be able to buy the new release in a sale.
Wouldn’t be better that the loyal customers have the sale? When you’re going to launch a new program (Cubase or even Dorico) you do a “pre-sales” or “early adopter” sales to favor the loyal customers. And then, the program goes full price.
This would be much more fair than the current model (having sales 6-7 months after release).
Early adopter is of course valuable for provider. However it is also a lot of money they will lose. So some other mechanism is needed than have a lower price and then raise it. Get the history in place and see that you are an early adopter if you have bought the 5 last updates within a month after release and then you get every fifth update for free.
Well, other companies work this way (Spitfire Audio, Orchestral Tools, and a lot of VI companies). The thing is that the sales do exist and they usually are 6 months after the release of the new version. It’s just moving the sales to favor the loyal customers, instead of the patient ones
