Send MIDI command when renaming a track


I am building a MIDI controller for Cubase, I make the MIDI mapping with the generic controller mode. However I can’t find how to map the event when a track is renamed (i.e. send a MIDI message to the controller in order to put the track name on controller screen).

I have seen that Mackie Control sends a Full Sysex message to do this.

How can I configure my mapping in order to do this?

Thanks in advance!