When mixing a project down to WAV, it sounds horrible. I am not sure how to describe it but the EQ is boomy and the overall sound is reverberant; nothing like the way it sounds in Cubase.
After some research, it seemed related to audio playback programs playing 16 bit. It is a 32 bit float project however I have tried mixing it down to 16 bit with no change. The strange thing is it sounds horrible in iTunes and Windows Media Player but normal in a program called Groove Music. I have used Cubase a lot over the years with countless mixdowns and have never experienced this.