Its your program, i respect this but…
Why not offer the 50% discount on the license upgrades?
The majority of cubase users wait for a sales day to upgrade their licenses.
FEW new customers will buy the discounted project, especially in a time that MAY check it.
Also, in terms of an ‘Anniversary’ event, the ALREADY users will celebrate it. Its desrepectful this event to the rest of the users who support and buy your products for all those years. You exclude them and its like ‘We dont need you, we need new customers’
I think that marketing choice is respecrtufully epic fail.