The UAD myth?

They just have a different interpretation of the gear they try to mimic.
Just like Slate or Waves, or Plugin Alliance, all different takes on piggyback riding the reputation of the same OG’s

Shark is not “better” than native, it’s the same routines, the algo’s there is nothing magical or more analogue being a plug running on DSP, rather than Intel or AMD. You probably just like the UAD flavour better.