You are at risk of pushing many more people away from your products!
The new update, v10, compared to 9.5, is not worth the 100 euros (£85 for me) in a million years!
It should be 9.6 if that, to call it v10 and have the audacity to charge is pathetic, a rip off!
I do like Cubase, have been using it for years, currently on 9.5 Pro, but when I see the new changes to v10, nothing excites me, certainly not for the price you’re charging!
Logic is much cheaper to buy outright, FL Studio is the same, Studio One offers update options from any older version for the same price etc!
You need to understand that most of the Cubase owners make music as a hobby, as in, they don’t make any income out of it!
You seriously need to re-think your pricing strategy or you’ll end up a dinosuar, left behind by your competition offering great software at realistic prices! Plenty of artists have had massive success with FL Studio, which I don’t necessarily like but the point is, Cubase isn’t required to make a hit song (even if a hit song is subjective)!
Before you start waffling on about the cheaper versions of Cubase, most doing it as a hobby try to give music making a real go so they go for the best tools (or thereabouts), only for most, it never works out but it’s hard for them to give up! I am one of those, you never know, I could end up having lots of success but I am making a living doing a different job, not from music.
It’s my choice of course, I’m not being forced to upgrade but one thing is guaranteed, all the plugins etc I also purchased, they get updated, and eventually, you have to upgrade the OS and DAW if you want to carry on making music, nothing lasts forever (including your success if you’re not careful)!
Just my thoughts on this, I am sure there will be many who agree with this.