Upgrading from Cubase Artist 10.0 to Artist 11.0?

Hi, I can’t find the upgrade price from Cubase Artist 10.0 to Artist 11.0 here in the Steinberg site. I bought Artist 10.0 directly here in the Steinberg site and I remember seeing many upgrade paths from much older versions of Cubase (as old as SX3, if I remember well) to Cubase 10. Can someone tell me how to upgrade from 10.0 to 11.0, what’s the price and where is the link to buy it?..
Thanks in advance.

It seems to be readily available when I just checked. Take another look, maybe.

Oh, and that would be and “update”, not an “upgrade” in Steinberg terminology.