US vs Canadian pricing for Pro upgrade

This has been going on with Steinberg for a while. I tried to find out why, last time they did this.The “excuse” from the Canadian distributor was, “we don’t set the prices”. Like they can’t talk to the guys who do. They are just plain gouging Canadians. I don’t know who else they are gouging but they are gouging in this case.

I Just saw the price for Cubase 9 to 10 upgrade in Can$. Goodbye Steinberg. :slight_smile:

Here in sweden i paid 81usd for the upgrade. ex tax.

The CAD price is converted from 99 Euro, not 99 USD:

I’n guessing something was wrong with the sites region detection and displayed USD $100 instead of the Euro to Cad $CAD price.

Still funny they see us as Europeans and not NORTH AMERICANS though.

Nothing new to Canadians, don’t even get me started on our cellphone costs compared to elsewhere. :confused:

I’m concerned about the same issue going from Cubase 8.5 pro to 10 pro. US is listed at $200, CAD is $300. The current currency conversion is $265 CAD (rounded to the nearest dollar). $35 is quite a big difference considering we’re purchasing digital downloads, not a physical product that requires border crossing. At this time of the year I can buy a plugin for that kind of money.

For all other software/plugin downloads I’ve purchased they state the US price, sometimes with the approximate CAD conversion, and the banks handle the difference.

Conversion aside, this does have me looking at other DAW options. At $300, it’s not far off the the cost of an entirely new DAW. I do feel as though this is punishment for not constantly shelling out the micro-update fees that Steinberg charges for each .5 release along the way.

Actually it’s more than the cost of Logic in Canada.

Then what is the US price converted from?

I think that Steinberg should be boycotted for trying to overcharge Canadians for their products. Maybe even contact the mother company Yamaha Corporation to let them know how they are conducting their business.

I also inquired about this issue and they never even bother to respond.

I am not upgrading until they change their ways of doing business.

The US price is not converted. As stated in the link, US has separate pricing.

Oh yeah, didn’t you get the memo? Things have different prices in different countries. Including gasoline, magazines, electronics, and Cubase.

I don’t mind when it’s clearly stated that the extra money goes to my Country as sales taxes and duties. Right now, it’s not clear weather Steinberg is simply putting this extra money in it’s pocket. That’s why people are complaining. eBay, Amazon, Sweetwater etc… they all sell at conversion price + clearly indicated taxes and duties.

What is Steinberg doing? The perfectly rounded 150CAD seems more like a scam than sales taxes and import duties.

I think it has already been said that it is NOT due to taxes, tariffs, duties, or whatever. Steinberg has seen fit to set different prices in different countries, which is their choice. They are the vendor. They decide what price they want to charge in each country. If the consumer doesn’t like the price then they simply don’t buy. Free market.

Maybe you should read your own comments. And no I didn’t buy and will not. I was able to get a 24h trial and none of my 9.5 templates worked and I was very unimpressed and couldn’t figure out why I should spend a 150$ on this. We are already getting screwed by exchange rates, I will not let Steinberg charge me even more for absolutely no reason, simply because they can. I’m done.

All that Steinberg brought with the last few versions that cost me hundreds of dollars is already in Reaper and has been for a while. HiDPI, Edit Mode, 64 bit mixing engine, Mixer Undos and Snapshots, ARA integration, Render in place, Regions exports, you name it. And Reaper can render videos. Cubase will sadly always be second to Nuendo and will never give you the full features unless they bleed you dry for buying both. And then can you imagine paying yearly upgrades for both? Ridiculous… Let the rich kids play with Cubase, I’m done.

What I’m curious about is the pricing inconsistency for Steinberg products in Canada. Canadian instrument/music retailers are selling Cubase Pro 10 Full Version in retail box format for $699.00 CDN, while the Steinberg site will sell me the Cubase Pro 10 Full Version download for $844.00 CDN.

Like the Nuendo pricing I mentioned above, that’s not a small difference, and it doesn’t make much sense to me.

Even in Germany the price differs from the Steinberg page to local dealers. If you do not want to buy from Steinberg - don´t. Apart from that, their price policy is certainly not your business.

Developers (Steinberg in this case) will never undersell retailers (that carry their products), so it’s normal for prices in the Steinberg store to reflect this. I’m a fairly new Cubase user (about 1 year) although I’ve been around for some time (don’t ask how long) and by going from Elements to Artist to Pro over that 1 year period cost me a grand total of 580.00$ CDN (including eLicenser). And, all my purchases (except the eLicenser) were done through the Steinberg store.

How can this be you may ask? I pay attention to deals, special offers and so on and so forth. It’s a commitment to keep informed about these things but well worth it as you can see. As for the update cost to Cubase 10, I agree that it’s steep for what is currently offered, so I will simply wait it out for now and continue working with a stable and full featured Cubase 9.5.41 and be very happy about it! :sunglasses:

And I don’t have a problem with how Steinberg decides to price its products and where…, that’s a free market economy for you.

Most companies have a recommended retail price and then a minimum advertised price (MAP) and companies can price the product between these two and that price is reffered to as the street price. To not screw over vendors, Cubase will charge the recommended retail price. Almost all music equipment and software companies do this. The price you are seeing will reflect the recommended retail price in Canada. The US just has a bigger market so the stores can sell products a little cheaper because they sell more of them so the retail price for the US can afford to be lower. It is the internet, it’s not hard to trick websites on the internet of your location if you really want US pricing but the effort may exceed the savings if it’s only a small amount or you can just support your local music stores which will help your local economy and you can get the street price in your country which is likely to be lower than the recommended retail price if the store is willing to sell below recommended retail.

Thanks for reporting the difference in what is shown on and on the online shop. We will have a look at that.
When it comes to price differences between our shop and for instance Long & McQuade, please keep in mind that we set a suggested retail price and especially large retailers reduce that price significantly sometimes. It’s the same in Europe/Germany. But this is common practice with almost any product. Just take a Samsung S9 and compare prices in the Samsung store and at Amazon.

I too have been in conversation with Steinberg and Asknet on the pricing and the inequitable way in which they are charging for their software updates.

I am based and trade in Thailand and my original conversation with them was why should I pay VAT?

If I buy the upgrade from Nuendo 7 to 8 as my account was originally based in the UK (I will put everything in $ to keep it simple) the cost is stated as being $270 on the ‘My Steinberg’ page. This includes 20% VAT. When I go to buy the product I am redirected to the check out and am being charged $284 which, although it does not say it, according to Asknet and Steinberg support does NOT include VAT. I had to go to a lot of trouble to get this stated in writing.

If I buy the same product in the States it is advertised as costing $250 for the same upgrade. However this version is only allowed to be used in the States. The software knows where you are.

OK so there is a small disparity in charges which is irritating but not the end of the world but to me it demonstrates a lack of cohesion in their pricing strategies and judging by the comments above this is a worldwide issue. In my recent experience there is no core cost which is then affected by local circumstances which shows bad management in the globalised society we now live in. It’s just seems to be ad hoc which is a weakness that should not exist.

The communications I had with them over a period of several weeks has left me with a bad taste in my mouth and I think considerably less of them in terms of their valuing customer relationships and will not be evangelising them in the same way any more. As a previous endorsee of Nuendo and one of the few people using it professionally in Thailand the honeymoon is over.

I personally will have no choice but to upgrade as I have invested countless hours in learning Nuendo and need the new tools that they are offering for VR for some of the work I am undertaking.

Not disagreeing with anything you’ve stated at all- just want to add, you can indeed use the license regardless of your location– it does not try to detect your location when you use the software. The software only knows where you say you are when you buy the license.