Steinberg marketing is notorious for this kind of hype. They think that sticking some vague information out there is going to generate some sort of excitement. While that worked fine in 2005 but in 2016 - it’s about being on task and actually delivering a WORKING product straight up.
And let’s not forget - it’s an audio editor. Not exactly a piece of software that has competition or needs to get the masses talking.
They would be better off saying nothing at all until they have shipping code ready to go. Then release it with NO pre-hype announcement and have an actual working product delivered to the customer base.
I get more wayyyyy more excited when an update to product I use that suddenly appears with no warning and actually works - instead of one that has been hyped for months and ends up being a bugfest.
The folks at Spectrasonics now take this tact and it keeps the anticipation high because they tell you nothing about anything. This also frees them up to do the work instead of coding crap to make a release date.