Why is it cheaper to upgrade to Pro from AI than Artist?

Seeing several sites with upgrades to Cubase Pro from AI 6-11 for $250-300.
I have Artist 10.5 (love it!) and the upgrade is $329

Would love to got to 12 on my artist but seems a little unfair.

For some perspective here is the cost of that upgrade in Australia:

And from Artist:

Yikes, even taking the exchange rate into account

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