First, I have Pro, so there is enough for me stump up £85 from 9.5 to 10. Which I am currently installing.
My writing partner, uses Artist 9.5. As far as he can see, the changes seem to be mostly cosmetic and cannot see anything to justify £68 to upgrade.
All the new features appear Pro only.
Mix console snapshots might have swayed him, but at the moment, I can’t see any reason why he would upgrade.
Someone convince me (and him).