Zoom inconsistency

I suppose I don’t need to wonder whether anyone else experiences this issue, when zooming in, all of a sudden you are at max zoom level.

Why does this happen? I would much rather have to click more to zoom in rather than click out to correct something which is so obviously, inconsistent.

How do you zoom in?
Via key command, or mouse clicks, or click in the ruler and moving the mouse down?

I use the Magnifying Glass and sometimes +/- buttons at the bottom right but it’s behavior has been, as described ever since I have used the application.

I also drag down on the ruler, which there is never any problem using that method.