cubase 7 trial not working / elicense issue

so i downloaded the trial - after the 24 hour initial trial period (1hr left) i went ahead and activated my trial in the elicense control center.
it shows activated and everything is looking good with the trial expiration date one month from now. 13-05.

now when i start cubase 7 it still shows the 1 hour left status with the option to start license activator.
and since i have activated it in the control center i can not activate it once more in cubase because the key is already used. catch my drift? some help is defnitly needed, cant trial the trial.

eLCC troubleshooting guide in knowledge base.