As a user of PT and Cubase, PT has been a hardware company for a very long time until they recently went native. The systems were big money. In the industry, spending more money means more pro to the layman. “I want to go there because they have THAT” kinda thing. Like, when I was a kid, that was a big morsel of thought as well as since it costs more it has to be better… You see it all the time in GearSlutz dream threads. More more more, I need more!!! FFS, I have over forty microphones!!
Avid is a big company with a huge line of software and hardware: http://www.avid.com/US/products/index
They have a lot more money to advertise too I suspect than a small company like Steinberg which as far as I can tell is a small part of yamaha but is getting bigger year after year. Steinberg used to be owned by Pinnacle which now Avid owns. http://www.soundonsound.com/sos/mar03/articles/steinbergpinnacle.asp .
Anyway, Avid has turn-key style systems and well being very big in the multi media creation industry. This in turn would lead me to think they have a lot more money to spend on advertising, which they have to to sell product, and they have a lot more to offer than steinberg as far as packages which creates quite a large catalogue of solutions. Avid has a lot of products! They just keep buying companies (euphonix, etc…)
my 2c. I like both companies products and use them all the time. I just wish my controllers did more in PT.