Loading Plugins for Cubase 7

Im trying to load the plugins from this video. I have cubase 7. If anyone could please go over steps on how to load these plugins?? Thanks

https://www.youtube.com/watch?v=pI4T7MXD5_w

Except StudioEQ, these PlugIns are not included in Cubase 7, they’re from 3rd party manufacturers like Waves. You need to buy them separately.