There was a time when it looked like “The One” DAW would be the only choice for professionals but as time went on other DAWs started “catching up” as the expression goes. For a time it looked like “The One” could become simply one of a handful instead of “the defacto standard in ‘the industry’”. It was still an open a market. It was small but there were still some small pieces of the small pie worthy of profitable pursuit by companies looking to give “The One” a run for it’s money. Who knows? In a few years maybe that small slice of that small pie could grow and become a DAW ala mode deluxe whole pie proposition for the professional community. Professionals set the standards and to be adopted by them was, at the time, the Holy Grail of DAW cred.
Times changed and soon the there was… another pie (with a path). A superficially similar kind of pie, quite different upon close inspection actually, but a pie nonetheless; and oh what a big pie it was. This was an overflowing, sloppy, mess of ginormouse stuffed pastry on a platter filled with lowered consumer expectations and higher profit potential. More money could be made from the dreams of millions of bedroom “producers” with no required professional standards to meet and cheap seemingly powerful computers next to their abandoned PS3s than could be made from tens of thousands of audio professionals whose standards must be met though their numbers are few. This would be a different time… a time when the Holy Grail of cred is a homemade YouTube “unboxing”.
I believe we could be witnessing a transition in the DAW manufacturing business and, perhaps, discovering why loyalty to the professional community above the non-professional community is what creates a “defacto standard”.
Defining a product’s competition defines the product.
I’m just sayin’…