make cubase AI (or similar) free for user/customer adoption

i see many that interested in DAW world,some old and some kids searching for free Daw to begin with, and some cubase competitors get the chance (studio1 prime,a free PT version etc…) eventually when they are ready to go next level they usually buy the one that they know already,so i guess a basic cut down version of cubase like cubase AI for free will be a good move for business