I’m sure I’m not alone in having realized that discontinuing Finale, plus offering a very attractive crossgrade price for Finale users, was a good enough reason for me to start diving into Dorico.
Naturally, I was excited to learn that Dorico is also available for iPad, and I immediately downloaded the free version, with the intent of learning how to use it after I’ve learned enough to start converting my Finale files into corresponding Dorico files.
Along the way, I learned that (a) the full version of Dorico for iPad costs almost as much as the Dorico Pro/Finale upgrade, and (b) there has been at least one half-price sale on Dorico for iPad in the past.
From the foregoing, I conclude that I should wait at least three months to see whether there will be another half-price sale on Dorico for iPad associated with Black Friday–unless, of course, I wind up learning my way around Dorico so quickly that there is an urgent need for the iPad version before then.
I suspect I am far from alone in this, and therefore that you would convince a lot of people coming to Dorico for the first time to buy the iPad version now if you were to (a) offer a half-price sale to new Dorico customers immediately (or, for that matter, to everyone if you don’t have a way to distinguish), or (b) say that you definitely will not be offering any discount at least until a stipulated future time. (For example, Sonic Couture does that: Typically when they release a new product, they offer an introductory discount and say “This is the lowest price at which we will offer for this product for at least a year.”)