What a shame. Im just now learning about VST Transit and landed on this old post while searching for how to find VST Transit.
Seemed like a great way for the studio I work at to offer services to artists who need them.
I understand Steinberg not wanting to invest money into something that’s no generating profits. However, Transit seems like one of those things that’s a loss when you focus on the software itself, yet a massive gain if you just market it well and zoom out to view the whole forest.
I’ve been using Nuendo consistently throughout commercial studios Ive worked at, free-lancing, and still now as the co-owner of a studio just outside of Detroit today, Nuendo version 1 (the primary DAW where I completed ny apprenticeship). Even in college, being trained on Pro-Tools, having to have PT at home for homework, and not being able to afford Nuendo; I was still using Cubase. So, for me to have not known anything about VST Transit means the marketing budget must’ve been pretty much non,existent.
If VST Transit collaboration is limited to studios and individuals running Steinberg DAWs, that’s:
- A selling point for Steinberg DAWs
- Locks users into sticking with that DAW, in order to continue with the relationships they’ve made
- Stops them from going elsewhere for collaboration software.
Instead of throwing in the towel like “Oh well, the software we failed to market isn’t generating enough money to pay for itself. Guess we’ve gotta pull the plug and leave all the loyal users looking for a competitor’s alternative”, theu should’ve marketing the hell out of it to the massive market of clueless YouTube University who follow that marketing app, where software and low-grade hardware manufacturers push narratives that program viewers to become their ideal consumers even more than they market through undisclosed paid product placement; like Waves with theirs.
Now their gonna lose customers to 3rd parties and DAWs made by companies that understand how these things work, as more and more of their competitors do it. Avid’s doing it now. If Image Line isnt already, they will be soon.
What a piss poor business decision.
Personally, I dont need it. I just discovered it on Steinberg’s YT channel, while trying to find an instrunctional video for VSTC-Performer to send to a session-player for a remote tracking session tomorrow, but it looked like something I might wanna check out; especially if there’s a way to use it to sell or even just market our services to musicians in need of commercial quality mixing/mastering/audio-for-film/game-audio post-production in stereo, surround, and Dolby Atmos 
However, since Steinberg no longer allows and of us to possess, and therefore actually own, the software we paid a lot of money for; Steinberg has to remain in business in order for us to continue authorizing us to use the software my business relies on. So, Im already nervous about all the business Cubase has lost to Reaper, ProTools Artist, StudioOne, MixBus, Luna, and Fruity Poops.
Steinberg makes by far the most capable DAWs on the market. The fact that Cubase is now the LEAST common DAW I see referenced on social media and the LEAST common answer when I ask clients what they use at home, despite being by far the most common DAW I saw and heard about among home users 5 or so years after whenever StudioOne came out, tells me Steinberg is making a lot of poor business decisions. That’s unacceptable for a company that needs to thrive to keep our software on top and needs to stay in business for us to even use the poopies we paid for.
Who the hell is charge over there at Steinberg. The developers are incredible, but the pencil pushers are asleep at the wheel