Trying to use cubase artist 7 to controll external effects

hello, im trying to use cubase 7 to controll and/or automate preset changes with my digitech gsp 1101 via midi, is this possible? if so, anyone have any suggestions?

As long as the device receives midi and you know the commands, it’s as simple as assigning a midi track to it’s midi port/channel and adding the commands or sysex in the controller lanes.