Is there VST3 editor for Yamaha Genos / PSR-SX keyboards, since Steinberg is owned by Yamaha I would I assume there should be tight integration between their products.
Hi,
No, there is not.
seriously ? how come ? Yamaha and Steinberg are almost the same company, why cant they make a Editor plugin for PSR-SX or Genos ?
Hi,
Yes.
I don’t know. This is users forum. The decision has been made in Yamaha.
They are not.
They definitely can. But in Yamaha, they decided, there are projects with higher priority.
Yamaha owns Steinberg tho
Hi,
That’s correct.
its a bit shocking that their products don’t integrate well
Hi,
They do.
Considering that Yamaha is a massive company with literally thousands of products, I don’t think it’s shocking. They cover many markets as I’m sure you know, and so with an empire that big, companies of that size often have one branch doing something that overlaps somewhat with another branch.
Thankfully, Steinberg’s products don’t get micromanaged from a Yamaha-Japan-Global perspective. They operate out of Germany and have their own roadmaps. When they collaborate or integrate, it’s usually pretty good, sometimes even great. But there’s no way to cover ALL the products that Yamaha makes.
Yamaha itself has over 20,000 employees globally last time I checked. They own Line6, Bösendorfer, Nexo, Ampeg, etc… they have a pro audio division that’s been around from before Steinberg existed even as an idea, and that division alone dwarfs Steinberg in terms of its scale, including global manufacturing subsidiaries.
Anyway, point is, Steinberg is honestly a tiny piece of Yamaha and thank goodness that Yamaha hasn’t micromanaged them… for almost 20 years now, since the acquisition, if my math is right. They’ve done some really great hardware collaborations over the years, with engineering resources (and manufacturing pipeline) from Yamaha, and great integration with Steinberg. But the scale of the number of products made by Yamaha is way beyond the Steinberg market and so it’s obvious they pick and choose which ones get the most resources to have better integrations.
If Yamaha were to totally absorb Steinberg and manage it from Japan, thus changing its fundamental culture, then we wouldn’t have the Steinberg we have today. It would have faded away long ago IMO.
One can look at the history of other small-medium pro audio development companies getting acquired and absorbed by other much larger companies or groups of investors, and you’d see a lot of sad stories, unfortunately. So far, thankfully, Yamaha and Steinberg’s story has been pretty good, so let’s hope they don’t screw it up like Gibson and Cakewalk, or MakeMusic and Finale, etc., etc., etc… (I’m also crossing fingers that Fender doesn’t screw up Presonus, in another one I’m watching.)
Cheers!