Elicense, soft-license, USB-license, activation code, reactivation code, reactivation license....WTF!

I have several times. Doesn’t work. I keep going in circles. I’m not sure what I’m doing wrong or if it is now simply FUBARed!
By this point, I’ve tried so many times I’m not sure which numbers go where or why…hence the title of the thread.

Maybe a video can help: