Wanted to post into this thread soon after first reading it, but got distracted…
It has been fantastic seeing this huge boost in membership of the Dorico community over this past year; some joining and having major struggles initially adopting but ultimately winning - some, really giving it a try and finding it’s simply not for them. All of which is absolutely fine and healthy.!
Ok, am being a bit selfish, but a larger, healthy, growing Dorico user-base simply means helping guarantee its (and the team’s) future.
Also notable over the interim, all the brilliant help/guidance/advice/solutions offered by seasoned Dorico users to those folk, along the way, with plenty of encouragement and example files and actually fixing stuff for others.! I’ve loved watching this kindred spirit and willingness to help (from the side-lines as it were) - at how fantastically the community has behaved/responded/given their time freely.
Sadly offering little help directly myself, being such a novice/hobbyist (I’m mainly here supporting the team.!). Cubase still covers my very infrequent notational needs (even turning back to C13 and it’s ‘old’ score editor on occasion).
Anyway, my main point for posting was about moving forward.
The next ‘phase’ of Dorico’s life-journey, should in my estimation focus a good deal of marketing energy/effort into getting it into the hands of a much younger audience.
Presently, coupled with this recent high switch-over from the Finale userbase, I would say (estimate/guess) Dorico’s majority demographic is over the age of 55 (maybe even slightly higher; oh, and male.!). A newer, younger generation needs to be inspired somehow.!
They of course, will be Dorico’s future, though obviously initially drawn to the likes of MuseScore Studio. I understand there are (have been) some ‘in-roads’ for Dorico, into the education market - but that is a terribly competitive one, driven by peer pressure for the most part. To that end, currently, I don’t believe Dorico lives anywhere near in the minds of our youth/student population as much as it should/ought to.
So, lets ask for the next year ahead, what are anyone’s thoughts about this.? How to inspire a ‘younger’ generation to take a look/buy into what Dorico can offer.? What can we as casual users (i.e. me), or otherwise professionals, do to encourage/promote Dorico use/adoption.?
I might be a bit naive here, but I think I can say only Seb Skelly comes to mind as your actual ‘young person’ YouTube influencer who regularly posts and uses Dorico (video production credits lists Dorico Pro 5).
Other Dorico YouTube users I’ve seen certainly seem/appear (apologies.!) over age 40 - others perhaps higher than that…
Anyone here a regular Instagram or TikTok user.? Do you spot other Dorico users there too.? I don’t use either at all really. I ‘follow’ some motorsports - BTCC among others - some football teams and a few bands/friends in bands, on Instagram. I sometimes comment, but I very rarely post on my ‘own’ channel as it were…
Is there a ‘killer feature’ missing perhaps.? (I can think of adding an Audio track/playback facility, for transcription and/or soundFX as being one example that may pull a ton of youngsters over to take a look…)
But I’ve no real answers.
What are your thoughts.? How do we help grow the Dorico userbase in this age of ‘new’ tech creeping inevitably upon us.? Is it a question of features, price, ease of use, simply awareness..? Which of these is the bigger barrier to entry.?