Temporary closure of the Steinberg online shop

I hope the new system will allow x3 or x4 payment as are doing Native Instruments (Klarna) or Arturia…

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This is a very strange thread…

Anyway, there are several good reasons for Asknet to be heading towards bankruptcy. Whether successful restructuring will be a possibility remains to be seen (and given the circumstances, I’m not convinced).
In any case, bankruptcy or not, now is a good time for Steinberg to be putting some distance between themselves and Asknet, and I wish them luck (and a speedy resolution) with the new service provider.

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All of this is a moot point isn’t it? The store is back up. Let’s get that Version 13 out there!

Isn’t working yet…

My mistake. I could have sworn the ‘Available soon’ wasn’t there earlier.

My bad. Apologies.

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Is there any news on this situation? Steinberg must be losing money hand over fist. A very worrying time for all.

I think this was the latest update:

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+1
Highly agreed

No problem mate!

I applaud all that you’ve done for yourself. Seriously well done, Hats off etc :raised_hands: But, we are not in the room at Steinberg HO and, for all the sense we can derive from our own experience and logic dealing with a situation that appears similar in nature, it’s a stretch for any of us to make absolute judgement calls about their historical and current choices. All worked ok for years, and now we’re experiencing a resolvable e-commerce glitch that at worst has just ‘delayed’ sales revenue for approx a month. Those that got caught between purchase and activation are being taken care of. Work here continues, the beer still flows and @dspreadbury is a friggin forum Saint! :grin:

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Must admit, I’m surprised they’re going to a third party again. The tools available today make it so much easier to sell direct across multiple territories vs what was available when they partnered in with asknet.

I’m guessing you’d see the money back as all these services will be taking their cut per sale. And instead you can offer jobs to people within the company and have it under your own control.

But, with how this has come out of the blue I can’t see how they could’ve switched to that kind of system when number one priority is getting the online shop up and running asap.

Just the process of bringing in staff to process and deal with payments would take months, the development of the gateways, and testing across multiple countries and currencies, and the legal side of things would take months and months longer.

It’s not as simple as just slapping a paypal button on your page, by taking that inhouse you’re putting so much more on your shoulders and potentially could screw your sales for 6+ months if things don’t go right.

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Must they? I’d think that most revenue will only be delayed, not lost. Given that the company is financially healthy there is not much to worry about from our customer’s perspective.

If it wasn’t for the leak of C13 hardly anybody would freak out about this issue and this thread would be rather short compared to now.
BTW - such a crowd reaction is the biggest reason why Steinberg has the policy never to issue any pre-release info and never to hand out release dates. It just drives people crazy.

Fun question to all: Do you think they will release Cubase 13.0.0 or 13.0.10?

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Certainly not a critical amount of revenue lost, but definitely some. There have already been cases of people purchasing a different vendor’s DAW, both based on availability of that competing product, and on some worries about Steinberg support reliability. Once Steinberg is back online, these consumers will not spend additional hundreds of dollars to now also buy Steinberg products. Still, this will not be a significant blow to Steinberg, as longtime Steinberg users will not just abandon their platform.

How can short term availability affect the decision of what DAW to use? It’s not a spent bottle of shampoo that needs replacing as soon as possible! If you need the DAW, you’ll happily take the extended trials (free ones too) of the products and bide the time. As long as the shop is closed, this is actual profit for the end user, not loss.

I would say unless someone paid for something and cannot actually get it, there is not much reason for all this outrage. Well, yeah, the whole artist mindset, you are right. Putting on a beret, and crying “I cannot work under deez conditions!” Online stores, they are complex. But artists, they are just complICATED!

Impulse buying. Especially for first time buyers, and in October, a number of vendors and resellers offer deals on competing DAWs, and people who have no long-term loyalty, are feeling anxious about Steinberg availability. Nobody says those worries are reasonable, but neither are short attention span “gotta get my fire beats out there” artists.

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First-time buyers have plenty of reseller/dealers offering Cubase 12 right now. So that cannot be an issue.
It’s just affecting updates for non-US customers.

I think it is a significant setback, and these things happen in business. Often the strength of a business is measured by how well they handle these unplanned setbacks versus how they do in the best of times.

This need not affect Dorico, Wavelab and other products too much, but Cubase 13 was literally in the middle of the launch. This is setting that back 60 days or more, it seems. That will leave a mark. Not a fatal blow, but a serious one. For example, I had mentally allocated money for the C13 upgrade, but instead bought a microphone. I’ll still probably buy the C13 upgrade if the feature set is good for me, but maybe not until the new year.

Maybe Steinberg should open a GoFundMe page because of their bad luck. :slight_smile:

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Crazy people would buy like mad. That’s why e.g. Apple is dropping (or leaking) little bits of info here and there long before they start official sales of their new i-Thing :wink:

It’s called Marketing.

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I bought cubase 11 online on October 28 and on October 29 you closed the online store, I’m waiting for the acces code via email to download the program, will I receive the code at all?