Wow, what a bomb to drop here. Talking about taking a dump on their loyal customers…
This is what happens when a company reaches the end of its road.
Nothing more to invent or sell, so they started giving stuff away, and then realized, “oh hang on, we can’t make millions like this”. And so here is a decision for a model that seems to be business suicide.
There is way too much competition out there.
Plugin Alliance does it right, and so do a few other companies.
Enjoy the exodus, Waves Audio…
PS, prepare for an equally insane move by orchestral sound libraries…
Scheps Omni Channel Strip was really the perfect plugin I used on every project. I’ll regret it but never will I rent plugins.
Melda plugins are a very good, yet ugly, alternative.
For artistic work, where major goals include self expression and crafty uniqueness, it would seem to make little sense.
For mass production work, where the priority is large quantities of bland, inoffensive and just “good enough” output with the least effort, this can make considerable business sense.
I create music with the hope to have unique “me” in it. – So I’m no longer the target market for Waves. But someone, who needs to cut quick jingles, elevator music, YouTube background tracks or corporate PowerPoint background music for monkey dances may find the new technology attractive and the price point acceptable.
The company is “pivoting” and past and current customers no longer matter. If that works for them, will be an interesting story to follow. But I’m not longer a tiny part of the future Waves story.
Yep we are but tiny amounts but these tiny amounts add up , it’s interesting to follow . Lets see what the CEO says , whether he makes a statement about the abrupt termination of allowing people to use their technology in future without subbing
I unsubscribed from all emails, deleted my credit cards from my account, and am working on replacing Waves plugins in my templates.
I’m done with Waves.
It’s horrific, people bought thousands of pounds worth of plugins.
They had to pay to upgrade, apparently one is eligible to keep using the bought and owned plugins but once they are “out of date” that’s the end of the road.
Wow Waves, talking about shooting your own foot.
There are other companies that have the same stuff, people will flee the company…
'Over the past few days, many of you have expressed concerns about our decision to discontinue perpetual plugin licenses and our move to an exclusive plugin subscription model. I would like to start by apologizing for the frustration we have caused many of you, our loyal customers. We understand that our move was sudden and disruptive, and did not sufficiently take into consideration your needs, wishes, and preferences. We are genuinely sorry for the distress it has caused.
After respectfully listening to your concerns, I want to share with you that we are bringing back the perpetual plugin license model, side-by-side with the new subscriptions. You will again be able to get plugins as perpetual licenses, just as before.
In addition, those of you who already own perpetual licenses will once again be able to update your plugins and receive a second license via the Waves Update Plan—again, just as before. This option, too, will be available alongside and independently of the subscription program’.
Tut ta Waves 
