If I want the Ableton workflow, I’ll use Ableton. If I want the Bitwig workflow, I’ll use Bitwig. I have both, and they are great at that. In fact, really great at it. Ableton 12 is very polished. Bitwig 5 is just brilliant with the way they’ve gone modular with it too. I love Bitwig and use it often on certain projects. Knowing how good it is reinforces precisely WHY Steinberg could never and IMO should never try to directly compete with that kind of workflow, and I sure hope they don’t get distracted by it.
I’m also a user of Studio One and I’m saddened by what is happening over there. These latest developments do NOT bode well for its future. I had been optimistic about Studio One but IMO they are losing their way under Fender.
I’m also a long-time user of Steinberg products and at this point in time, Steinberg is one of the few remaining developers that has stayed true to its long-time userbase. For all the ups and downs over the years, Steinberg has stayed mostly focused on their market, and I hope they continue to stick to it, since so many other DAWs are getting distracted and wasting effort on becoming everything to everyone.
Steinberg is good at different things, let them continue the direction they started instead of going down a path that will lead to mediocrity! Face it, Steinberg has limited resources, as do all DAW developers, and chasing the clip launcher crowd will take away from other much needed things.
I’m not opposed to collaborating with Bitwig, though, as I will explain more below, but to try to directly compete with that workflow would be a mistake IMO.
The DAW world does NOT need to become one massive copycat stew of “sameness” – let the DAWs specialize and pursue different trajectories. Steinberg has 1000 other important things to improve before spending precious and limited time on clip launchers. So many refinements they could work on, not to mention bugs to fix!
I (and clearly some other Steinberg users too, but I speak only for myself) do NOT need a distracted Steinberg spending limited energy on something that has been done to the extreme and basically perfected in their own ways by Ableton and Bitwig. It’s like asking Ableton or Bitwig to go into post production. That would be crazy. They’re smart enough not to do it.
- I prefer Steinberg to focus on existing core users and core workflows that made it what it is in the first place.
- I prefer seamless interoperability or integration with Dorico, for example, asap! Or better yet, a built-in Dorico-light score editor. That should be one of the highest priorities.
- I prefer improvements to existing tools, not neglect in favor of clip launchers.
- I prefer improvements to post tools.
- I prefer improvements to MIDI tools.
- I prefer that Steinberg stays at the forefront for film scoring and related workflows, with improved expression maps, articulation management, etc.
- I prefer click-and-drag ripple editing at long last.
- I prefer proper clip envelopes and improvements in automation.
- I prefer bugfixes and performance optimizations!
- The list goes on and on.
- Personally, I’d love to see a “chunks” feature like Digital Performer or “Subprojects” feature like Reaper – that would be amazing for film scoring and sound design projects, reinforcing the existing strengths of Cubase and Nuendo.
Why on earth chase the clip launcher crowd and the Ableton market when that would actually serve to diminish the resources needed to make Cubase and Nuendo better at what it already does? It’s a distraction. Let the other DAWs that are jumping on that bandwagon lately go down that slippery path, which I consider folly for most of them.
I don’t think it’s beneficial to anyone for Cubase to be everything to everyone. That is the approach that many DAWs are taking lately, but it’s a long-term negative “master of none” approach that will lead to loss of marketshare IMO. There’s a reason why Studio One has been faltering lately and can’t even figure out their sales model, switching several times in recent years. They are coming to grips with being part of Fender now, losing their way a bit IMO and this latest clip launcher approach is driven by Fender to appeal to a different market than where they had been going before. I think it’s a mistake. Either that, or Presonus just surrendered to Cubase and Nuendo. Studio One had been one of the few serious direct alternatives to Cubase/Nuendo in recent years… and Presonus did a good job with Studio One 6.5 taking a direct jab at Cubase and Nuendo with good immersive features. But now, this clip launcher approach with Studio One 7 and yet another new pricing strategy, show that things are not all well at Presonus… it’s a complete flip of direction, and doesn’t bode well IMO.
Moreover, there is NO way that Steinberg could meaningfully compete with the Ableton workflow if they spent many years and millions of dollars trying to do it… Ableton and Bitwig have refined the workflow massively over many many years. To compete on that would be folly. And I predict the strategy of Studio One pursuing this direction will lead to its eventual slipping from a market position and even potentially lead to its downfall in the future. Just compare what’s happening with Studio One under Fender to what happened with Cakewalk under Gibson, which lead to disaster for Cakewalk. It’s a sad story, and Steinberg would be wise to review the story and avoid its pitfalls. Presonus is sadly mirroring some of the same mistakes Cakewalk made.
I really hope Steinberg is reading this thread, and I really hope Steinberg is paying attention to the market right now. Obviously I’m passionate about this issue since I’m writing an essay here, lol. I believe that trying to directly chase after the Ableton crowd will have negative consequences for the rest of Cubase’s and Nuendo’s feature set and would be a mistake long term.
As a user of Ableton Live and actually a fan of Bitwig Studio, I propose a different way forward for Cubase than trying to copy the clip launcher approach. Keeping with the idea of focusing on STRENGTHs instead of making a mediocre attempt at copying features, if anything, I think it would be useful for Steinberg to collaborate with Bitwig, and create some kind of new, highly performant sync/rewire feature that would then allow Cubase and Bitwig to work together really well, synced beautifully and routing audio back and forth. Now THAT would be an efficient use of development resources IMO, compared to trying to copy mature features in the other DAW. It allows Cubase to work WITH a first-class companion DAW that has the features that the clip launching crowd wants, without the years of wasted duplicated efforts reinventing the wheel. Let the two DAWs talk to each other really well, and then we can have the best of both worlds. Way, way better path forward.
At the very least, Steinberg should support the DAWproject file format, so that projects can be more easily exchanged with Bitwig. Ironically, it was Presonus and Bitwig that introduced the DAWproject file format, and it would be a welcome feature here too. Again, it allows some degree of interoperability, rather than trying to reinvent the wheel.
In any case, in summary, I strongly hope that Steinberg does NOT pursue the Ableton market but rather focuses on the core users, the core features, and enhancing/refining the existing workflows, taking them to the next level, rather than wasting limited resources on features like clip launchers. I’m obviously passionate about this topic, I don’t want to see Cubase descend into the “me too” mediocre crowd like some other DAWs.
Cheers to all. Just my opinion.
EDIT: Edited to more accurately express that this is my opinion, and I’m not trying to speak for other folks. People have different opinions, of course. Best to all.